As creators of perhaps the most important consumer product in the world, the automotive sector is a fast-paced, very dynamic, emotionally-rich environment that puts unique demands on a creative IT pipeline.
Designers and engineers must have access to the same files. File sizes can be massive. Renderings must be accurate and photorealistic. Virtual and augmented reality is a key tool in the design process, enabling designers to examine details that would be invisible in static renderings. Files might be shared with perhaps hundreds of supporting service partners. Security is of the utmost importance as leaked intellectual property could result in untold millions of damages.
The industry expects a new vehicle lineup every year, so the demands on the system are constant. There is simply no room for downtime and deadlines are all but immovable.