The fashion industry is widely known to be one of the fastest paced creative sectors in the
world. Seasonal releases mean the creative IT pipeline is always under load. Artists are working constantly, large files are being sent, received, worked on, and refined globally.
For smaller shops, heavy up periods around key shows mean staffing requirements could need to scale up and down quickly.
For larger shops, the volume of designs generated vastly outweighs the number of designs that get traction in the market, so there is a constant, unrelenting demand on artists and infrastructure. A partner that compliments the rest of your outfit is absolutely critical.