The media and entertainment industry produces a dynamic and demanding creative IT pipeline. As the footage is received, it needs to be organized, edited, composited, and finished, visual effects need to be applied, and music overlaid.
This involves dozens—sometimes hundreds–of artists working simultaneously on various film segments, all pushing towards a common goal. This requires a highly-secure, centralized means of accessing media assets from potentially anywhere globally. There are often hundreds, if not thousands of moving parts, a myriad of personalities to be aware of, and demanding deadlines that are non-negotiable. On top of that, the whole operation is often project-based and winds down when the job is done.
These factors create a demanding environment for technology partners, requiring them to be very flexible, adaptable, and agile.