With over 20 plus years’ experience creating brand value to sustain long term business growth. Expert in developing customer engagement strategies and digital content. His marketing career began at Ogilvy in New York City, where he spent almost 10 years working in numerous direct marketing projects, including digital project management, brand strategy, data analytics and market research. Guillermo had the opportunity to be part of Ogilvy’s largest global brands, such as American Express, IBM, SAP, Cisco among others.
Between 2008 and 2012 Guillermo worked at Microsoft Mexico as Marketing Manager for Consumer Online products.
Bicultural/bilingual background having lived at different time periods both in the US and Latin America. An industrial engineer with a marketing heart, a passion for brands and customer trends.